Online reputation management encompasses the quality of all references to a business owner, a brand, or a company online. The perception of your business that is formed wherever people encounter a reference to it online is crucial to keeping them engaged and interested. We can control the information you choose to share on your website, but we can’t control reviews and ratings by the public on external websites, references to your business in meeting notes, court cases, etc. Sometimes things happen that are out of your control that result in less than stellar comments or unfortunate incidents.
Because an online reputation can’t really be manufactured, it’s important for us to engage with clients in an honest and straightforward way. If there are problems with negative references on external websites or in reviews, we will create a strategy to deal with it. We start by indentifying your strong core of value and good intent, and then work on a campaign to build a strong reputation that counters any negativity.