Your website is your most important marketing asset, the core of your online presence. It’s the “in” in “inbound” marketing. It’s the one place where your ideal customer can experience your message in its purest form, to be shown best how you can meet their needs without distraction. It’s honestly too important an asset to create without professional help.
Site visitors form an impression within 3 seconds of seeing your site!
40% won’t come back if they don’t immediately see what they are hoping for.
Who Does Your Website Speak To?
Everything about your website should be there for the purpose of communicating with your ideal customer. But your written content, visual design, and structure can’t be directed effectively at that person if you haven’t identified clearly who that is.
We feel so strongly about the value of a Marketing Action Plan that we include it in all of our marketing website packages. With clarifying research and a marketing plan in hand, you can keep your marketing budget focused on what helps you most rather than guessing.
There’s a natural, honest appeal that emerges when all of the elements of your site work together to make a coherent statement. Experience and skills really do matter! Our experts know how skillfully blend them so that what stands out is your message, effectively melding:
ART + PSYCHOLOGY + DATA + TECHNOLOGY
Web Design Psychology — Attraction Marketing
It’s fascinating how the brain is wired to subconsciously help the hunter/gatherer find that they are looking for, without even making a conscious judgment. When your ideal customer is shopping online or researching alternatives online before making a purchase in person, you have only a few moments to make that subconscious connection. Read more about first impressions in Carol Kinsey Goman’s article “Why First Impressions Stick: And What You Can Do About It.”
It takes a skillful integration of technology, strategy, messaging, and visuals all working seamlessly to make your website a marketing machine — attracting qualified visitors, converting them to customers, closing sales and meeting your customers’ needs.
Which project structure fits you best?
Traditional Web Design
Best for companies who have their own marketing departments, maintain their own website, and who just need a one-time fresh technical update with inbound marketing and SEO guidance.
Get expert advice on what your next step should be with your current website, talk about building a new site, or start planning how to integrate your website into your overall inbound marketing strategy.