Web Design Psychology — Attraction Marketing
It’s fascinating how the brain is wired to subconsciously help the hunter/gatherer find that they are looking for, without even making a conscious judgment. When your ideal customer is shopping online or researching alternatives online before making a purchase in person, you have only a few moments to make that subconscious connection. Read more about first impressions in Carol Kinsey Goman’s article “Why First Impressions Stick: And What You Can Do About It.”
It takes a skillful integration of technology, strategy, messaging, and visuals all working seamlessly to make your website a marketing machine — attracting qualified visitors, converting them to customers, closing sales and meeting your customers’ needs.