Inbound Is Marketing That Buyers Love
Inbound marketing is marketing that people love. Why? Because it helps your potential buyers rather than badgering them with information they may or may not be interested in. We call the buyer’s path from their first inquiry to making a purchase the Buyer’s Journey, Wherever they are along that path, inbound marketing helps them along the way and answers all of those questions for them.
Businesses Love It, Too
Unlike advertisements that are limited in time, space to communicate, and geographic area, inbound marketing is limitless. And it doesn’t go away, so you keep building on what you’ve done already month after month.