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SEO & Inbound Marketing Plans

SEO & Inbound Marketing Plans2018-11-15T23:58:16+00:00

Stand Out from the Crowd

The Variables

Get ahead of the curve! We can control what we do to market your business, but we also have to deal with changes in your industry, changes in user behavior and devices, constant changes in search engine algorithms, and your competitors who are out there investing in SEO to get ahead.

Why Monthly?

Organic marketing builds on itself over time in a continuous improvement cycle. We take action, observe the results, and adjust each month to hone in in what works best for your business. It works!

Start with a solid marketing strategy.

Don’t spend money on marketing tactics without a managed marketing plan!

What should your marketing budget be? What are realistic goals?

Does blogging help your search ranking?

Companies that published 16+ blog posts per month
got almost 3.5 times more traffic
than companies that published 0-4 posts per month.
Source: HubSpot Marketing Statistics

Marketing Best Practices — the Inbound Methodology

Continuous Improvement CycleWe work in a priority-based cycle of improvement to check our results and adjust as we go: Plan > Build > Check > Act.

Our marketing plans are all based on the best practices model developed by HubSpot, a system of inbound marketing and sales software that helps companies attract strangers, interest visitors, convert them to leads, and close them as customers.

Some tactics work best for attracting traffic. Some tactics are generally more helpful for converting visitors to leads, and others are effective for closing leads into sales.

Buyer's journey model

We focus on the tactics that perform best for what you need.

Monthly Marketing Package Pricing

Our marketing packages are all designed around the Buyer’s Journey and what it takes to attract customers, convert leads, close sales, and retain loyal customers. Choose a package starting at the price levels below and add any features you’d like à la carte.

Results-Driven SEO

SEO & marketing work is prioritized for your goals, based on monthly data collection and analysis.

100% California-Grown Marketing

We never farm your marketing or website maintenance work out to someone offshore who has no interest in your success.

All online marketing plans include website hosting & maintenance!

FOUNDATION INCLUDED IN ALL PLANS
  • Managed website hosting & server support
  • Premium tools
  • Analysis: Traffic, primary keyword ranking
  • Content edit, blog post OR social media post
  • WordPress updates
  • Theme & plugin updates
  • SSL security
  • Backups
  • Uptime monitoring
  • Security monitoring
  • Performance check
  • Broken link check
  • Google Analytics monitoring
  • Google Search Console monitoring
  • Monthly reports: Traffic, primary keyword ranking
  • Consultation on any website issue
TACTICS FOR ATTRACTING TRAFFIC
  • Local search links
  • Search engine optimization (SEO)
  • Google My Business
  • Bing Places for Business
  • Google & Bing analytics
  • Traffic analysis
  • Keyword analysis
  • Competitor analysis
  • Blog
  • Video
TACTICS FOR CONVERTING VISITORS TO LEADS
  • Social publishing
  • Forms
  • Calls to action
  • Landing pages
  • Reviews
  • Live sales chat
TACTICS FOR CLOSING LEADS TO CUSTOMERS
& RETAINING THEM AS LOYAL PROMOTERS
  • Reputation management
  • Customer relationship management (CRM)
  • Podcasts
  • Email marketing

Designed to ATTRACT

Includes:

  • Continuous Improvement Cycle — Plan, Build, Check, Act
  • Analysis: Performance, traffic, multiple keywords
  • Website Maintenance
  • Google My Business updates
  • Local search link building
  • SEO: Organic on-page SEO
  • SEO Premium tools
  • Monthly Reports: Performance, traffic, multiple keywords

The Starter Package is designed to ATTRACT.
A continuous improvement cycle for entrepreneurs who need an economical internet marketing solution, when the primary challenge is be found. Setup fee: $100.

Designed to ATTRACT and CONVERT

Includes everything in Starter Package plus:

  • Analysis: Performance, Traffic, Keywords, Reviews
  • Blog edit, post, optimize & integrate (2/month)
  • SEO: More premium tools
  • SEO: Engagement tracking
  • SEO: More on-page optimization of pages, posts, images & links
  • SEO: More off-page optimization, local search links
  • Bing Analytics
  • Bing Places for Business updates
  • Reports: Performance, Traffic, Keywords, Reviews

The Basic Package is designed to ATTRACT and CONVERT.
A continuous improvement cycle for an established business ready to devote more energy and budget toward getting to and staying at the top of search results in their local geographic area. Setup fee: $150.

Designed to ATTRACT, CONVERT, and CLOSE

Includes everything in Starter & Basic Packages plus:

  • Analysis: Performance, Traffic, Keywords, Reviews, Competitors
  • Blog Edit, Optimize, Post (4/month)
  • Social Publishing (4/month)
  • SEO: More premium tools
  • SEO: More on-page optimization of pages, posts, images & links
  • SEO: More off-page optimization, local search links
  • Custom Forms
  • Reports: Performance, Traffic, Keywords, Reviews, Competitors

The Standard Package is designed to ATTRACT, CONVERT, and CLOSE.
A continuous improvement cycle for a marketing savvy business ready to use the power of organic marketing to attract site visitors, engage them with original optimized blog posts and more frequent new offers. Setup fee: $300.

Designed to ATTRACT, CONVERT, CLOSE & RETAIN

This is a custom package that includes everything in Starter, Basic, & Standard Packages and more.

Please inquire to create a custom package including:

  • Content writing
  • Blog writing
  • Graphic design
  • Video
  • Frequent posts on blog and social media
  • Quarterly campaigns, calls to action, landing pages
  • Custom Forms
  • Email Marketing
  • Reputation Management
  • Customer Relationship Management (CRM)
  • Live Sales Chat

The Pro Package is designed to ATTRACT, CONVERT, CLOSE & RETAIN.
A continuous improvement cycle for a business ready for a sophisticated, managed marketing system to maximize content marketing and establish them as leaders in their industry and geographic area. Focused on all phases of the Buyer’s Journey: attracting traffic, converting site visitors into leads, closing leads into customers, and retaining them as loyal promoters. No setup fee.

Need Help with a One-Time Project?

marketing technology stack

If you need help with a marketing setup project, we can help. For example:

  • Email marketing template design
  • Social media profile optimization
  • Website assessment
  • Reputation management check
  • Landing page creation

Consulting

If you have a small business and are unsure what marketing step to take next, we can help.

We offer a free initial half hour consultation to get a feel for where you are in your overall marketing effort and answer any questions.

Let’s talk about growing your business!

We’re happy to talk with you to answer any questions and explore how we might work together to grow your business. Schedule a free consultation to get started.

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