Traditional Web Design: Feast or Famine
On a traditional web design project there are huge up front costs and time commitments for you and your developer. We might spend literally weeks researching, strategizing, and making informed assumptions based on best practices and lots of experience. But we don’t actually know for sure how a site will perform until it goes live, when people and search engines start responding to it.
There is a frenzy of activity during development, but if no continuing marketing services follow, it’s crickets until the site becomes so out of date that the only option is a redesign. Using the traditional model, businesses typically need a redesign every 2-3 years at most.
Meanwhile, your industry, competitors, ideal customer and maybe even your business model is changing. The old model of traditional web projects – a Plan, Build cycle with a finite beginning and end – doesn’t stay in sync.