Imagine asking 7 random people where a certain llama ranch is and getting these answers:
Huh?! Are these people still in business? Having inconsistent location data definitely doesn’t inspire confidence. It confuses potential customers — especially those using a cell phone to locate them — and might make them wonder whether the llama farm is still in operation. Having no profile on important directory sites lessens the chance of being found at all.
Now imagine asking 7 random people where a certain llama ranch is and getting these answers:
There’s no confusion. Customers can feel confident about how to find you.
of local mobile search results in a purchase
of buying decisions are made in-person locally
of business listings have the wrong NAP *
*NAPW: Name, address, phone number and website. Sounds simple enough, right?
Consistent Location Data for Search Engines
Search engines use consistent NAP data as a signal of authority. Having inconsistent or wrong NAP information on your online profiles confuses search engines and dilutes your ranking, because it’s difficult for their algorithms to determine which result is correct, and which one to rank higher.
Publish Your Business on Local Search Links
Our publishing service includes a partnership with 70+ leading publishers in a network of the most established search engines, local service sites, and mapping apps, to provide these benefits for our clients:
Search results in the most possible local searches with guaranteed presence
Your site showing up multiple times in search results
Your business profiles scanned, located, and claimed on every publisher network
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Proprietary two-way API integrations with publisher databases sync your content
Back-end integration with premium profiles and enhanced profile bonuses on some sites available only through our service
News and blog posts broadcast in multiple locations
Reviews aggregated from multiple sites
Links back to your website to boost SEO
Permanence and reliability conveyed to your potential customers
Duplicate profiles suppressed
Your profiles managed personally by us and optimized for your maximum benefit
Why DIY Doesn’t Work
Put simply, someone dedicated to make search links happen for their business can do some of this as a do-it-yourselfer. But realistically, if you try to create and maintain each of 62+ publisher profiles for your business yourself, it’s certain that you will start out fresh and enthusiastic end end up frustrated and tired, without a longterm solution.
Some of our functionality for creating business local search links isn’t available outside our system. You can go directly to publisher sites that allow it and claim or create a business profile. Some won’t allow it, will make you jump through hoops or want to charge a fee. Some won’t offer the enhanced fields on a free profile that our system can populate. At 45 minutes or an hour per profile just to start, you can imagine the time required, with separate logins, passwords, and confirmation routines for each one. Even if you could do this, when you start trying to manage and optimize so many profiles, with no optimization experience and no system for maintaining them, you’ll soon see the benefit of having an automated system and an expert to manage them for you.
It doesn’t make business sense to spend your precious time:
Finding that some publishers will not actually accept a profile you submit
Trying to claim a profile but meeting pressure to purchase upgrades
Managing multiple user names and passwords
Keeping complicated spreadsheets to track which sites need fixing
Waiting weeks or months for your profile to be reviewed and go live
Coming up with profile content that may or may not effectively market what you offer
Trying to deal with problems with no tech support
Finding that profiles you created have been dropped due to lack of updates
We’ve invested in this system because we think it’s the best value for our clients, and we’ve integrated it into our SEO packages.