Wait — What is a marketing stack, anyway?
Basically, it’s an inventory of the tools you are using to market your business. Ideally you’d be focusing your attention on tools and technology that are in line with your business goals and the human resources you have available to make the best use of them.
Focus on Technology
Generally when you hear the term “marketing stack” it’s in connection with the technology you’re using to deliver, so it’s often called a “marketing technology stack.” The reason that focus quickly goes to technology is that most meaningful marketing takes place online now in the form of inbound marketing.
Good technology tools are essential. Solo business owners usually don’t have time to even learn about marketing best practices, let alone devise a workable master plan and hover over each little marketing task. Even business owners who have marketing staff need tools to automate and integrate for them so they can be effective and successful with the least time commitment.