Growth Driven Design — A Model of Continuous Improvement
Traditional Web Design: Feast or Famine
On a traditional web design project there are huge up front costs and time commitments for you and your developer. We might spend literally weeks researching, strategizing, and making informed assumptions based on best practices and lots of experience. But we don’t actually know for sure how a site will perform until it goes live, when people and search engines start responding to it.
There is a frenzy of activity during development, but if no continuing marketing services follow, it’s crickets until the site becomes so out of date that the only option is a redesign. Using the traditional model, businesses typically need a redesign every 2-3 years at most.
Meanwhile, your industry, competitors, ideal customer and maybe even your business model is changing. The old model of traditional web projects – a Plan, Build cycle with a finite beginning and end – doesn’t stay in sync.
Growth Driven Design
Growth Driven Design is a continual process more focused from the beginning on converting visitors to leads, and leads to customers.
Launch Pad Website
We quickly research your situation, create a Wish List, and establish a minimal “Launch Pad” website without trying to divine the future.
Continuous Improvement Cycle
Once the site is live, we begin a Continuous Improvement Cycle — Plan, Build, Check, Act — to refine the site each month, not based on assumptions, but by studying patterns of your site visitors and analytics data. We can monitor and accommodate changes in your industry and your customers’ habits each month and update your online presence to match them.
Risks of Traditional Web Design
High up front cost, labor intensive
Out of scope needs emerge during development
High potential for schedule delays
Longer delivery time
Assumptions may not prove to be true
Becomes stale & obsolete if no monthly marketing work is done
Growth Driven Design Minimizes Risk
Costs spread out over 12 months
Starts with sure things, most urgent Wish List
Launch Pad scope & schedule stays predictable
Up and running faster
Improvements based on data, not assumptions
Continuous Improvement Cycle keeps site fresh and focused