Let’s face it — maintenance services of any kind are just not very sexy. Whether it’s for a home appliance or your car or your website, when you make that payment for maintenance services, your mind might wander to what >>
About Linda Phillips BlueLinda began her career in web technology in 1995 and knew it was love at first "site." She eventually left corporate data centers and their multimillion dollar projects behind to help good people prosper with inbound marketing. More about the author in Our Team...
How Fast Do You Want to Grow?
Set Your Marketing Budget
Marketing drives revenue, so you will want to set your marketing budget based on how urgent your need is to grow. Here are the Small Business Administration’s recommendations:
- Established small >>
Even if you don’t have that relative in your family that is always getting into trouble, and even if you don’t have any deep dark secrets, it’s good to be aware of what is floating out there online — true >>
Have you Googled yourself lately? Reviews and online reputation threats can derail a job interview, your customers’ trust, or even a blind date. Be proactive to find out what might cause you trouble in legal, social and business circles if >>
Let’s face it. SEO work to optimize your website for search engines and to optimize for engagement with people isn’t optional any more. The fact is that if you aren’t optimizing to make the most of your web marketing assets >>
Before we decide to favor either inbound or outbound marketing, here’s a good definition of marketing in general:
“Marketing refers to activities a company undertakes to promote the buying or selling of a product or service.“
Does your small business have a website?
People are out there looking for your products and services! Even if you’re active on social media, operating without a website, or with an inadequate website, is a terrible handicap. A website is home >>
Wait — What is a marketing stack, anyway?
Basically, it’s an inventory of the tools you are using to market your business. Ideally you’d be focusing your attention on tools and technology that are in line with your business goals and >>