Your web site is the face for your business or nonprofit on the internet. 78% of the North American population were internet users as of June March 2011*, so it's highly likely that 78% of your potential customers are using the internet to search for products and services. If you'd like more hard evidence before plunging into your own web site development project, see Top 10 Benefits of Having a Web Site. There is one qualifier to keep in mind if you are considering having a non-professional create the online marketing face for your business or organization:
A professional web designer has the skills to create a face for your business that appeals to your target market. You'll have a pro on your side doing what we do well so you can spend your time more productively doing what you do well.
If you are nervous about making an investment up front to have a new web site designed, rest assured that you can anticipate a return far greater than your investment. It's the smartest marketing investment you can make, and thecontinuing costs after the web site is developed are
low. > Calculate Your Web Site ROI
There's a whole field of study about how people interact with design elements, and global councils that meet and discuss ideas on this topic. In fact, “Clarity tops the list of the key principles of design thinking identified by the World Economic Forum’s Global Agenda Council."
We've studied usability for 16 years and create sites that draw web site visitors' attention to YOU and your message rather than a lot of blinking, flashy design elements that do nothing more than distract.
> You have only five seconds to capture the interest of a site visitor before they leave!
We have a team of experts who can help you develop your brand and market it online —a full range of services from logo development to content writing to web design to social media to email newsletters. We're happy to advise you about what your site needs to communicate and how, based on your business goals. Our process moves through predictable phases that make it easy for you, and we're here to help along the way.