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social media marketing, Sebastopol , Sonoma County CADrive Traffic to Your Web Site with Social Media and Consistent Branding

75% of small businesses intend to use social media to market their business in 2011, compared to 45% in 2009.*

People love to talk and express their opinions about anything and everything, and it's our nature to be influenced by what they're saying! This is what makes social media work.

Consistent branding on all of your public profiles makes you recognizable and keeps your look professional everywhere it appears. Having social media profiles in the right places helps you connect with people who want your services or products. And using social media is a great way to boost your search ranking, since the search engines give those web sites preference because of their freshness. Web sites sometimes get more traffic from Facebook than even Google, since Facebook has surpassed Google as the most visited web site in the U.S.

Small Business/Big Concerns About Social Media

These concerns cause many business owners to shy away from using social media. The choices may seem overwhelming and without a plan, you can't really be effective. The key is to have a STRATEGY and get help from a professional to get started!

"I don't have time for social media."

Once you've worked with someone to help you establish a social media strategy and know what to do, you can actually maintain those lines of communication in about 10 minutes/day or 15 minutes 3 times/week!

"I don't use social media, so why should I use it for my business?"

If your ideal customers or clients are spending time on Facebook, for instance, you need to be engaging people there - it's that simple. Your business or nonprofit should have a presence wherever they are.

Call Us Before Your Best Profile Names Are Scooped Up by Someone Else!

Social media profiles for Facebook and others by Sebastopol social media designerLinkedInTwitterFaceboookWe can claim and set up your profiles in Facebook, Twitter, LinkedIn and any others that are appropriate for your industry. Someone else may claim your best profile name if you wait!

For instance, our Twitter address is twitter.com/clarityweb, nice and short and memorable. There are others out there who would love to have grabbed that name if we hadn't. Since Facebook and Twitter are international there could easily be others with the same business or organization name as you looking for a nice concise profile name. See our top 3 recommended social media sites.

Facebook Business Pages by Sebastopl social media designerIntegrate Social Media with Your Web Site

Your Facebook Wall is essentially a mini-blog, and it can be embedded in your web site to keep it fresh. The options for embedding and sharing social media of all types are always changing. Learn more about Facebook here.

» If you haven't already, please 'Like' us on Facebook!





  Inquire for prices!  
  Social Media Identity  
    Advice & Consultation  
    Develop Keyword Rich Profiles and Claim Your Profile Names for Google Places, Facebook, Twitter, LinkedIn, Yelp and others that are most beneficial for your industry.  
    Links to Your Web Site  
  Facebook  
    Custom Profile Image  
    Custom Graphic Design of Business or Nonprofit Page  
    Claim Your Facebook Page Address, as in
http://facebook.com/yourname		  
  Social Media Optimization (SMO)  
    Optimize your social media profiles for searches so your profiles can be found by your keywords as well as your name  

 

 

 

 

 

 




 



Benefits of Using Social Media

  • Quick Startup
    We can have your social media presence active and looking good fast.
  • Low Cost
    With a little design and technical help, you can make it work to your best advantage.
  • Put a Human Face on Your Business or Cause
    People like to know who they are doing business with or donating to. Social media sites give you an opportunity to engage people who are interested in what you're doing. With the right strategy, you can maintain their interest in following your posts and turn them into customers, clients, colleagues or donors.
  • Instant Interactivity with Customers, Clients, Colleagues
    Start collecting feedback in a forum that millions of people are now comfortable with.
  • Search Engines Love Social Media
    In response to their popularity, searches like Google have altered their algorithms to favor social media web sites because they usually contain fresh content that has a time value. It's a great way to engage people and drive more traffic to your web site.
  • Inbound Marketing — the Newer Strategy
    Social media sites are magnets for people who are already interested in your topic. They find you, as opposed to your spending thousands of dollars on traditional or outbound marketing in which you blast a local population in hopes of reaching someone who cares.

The Link Between Social Media and Search

Social media and search engine optimization (SEO) are becoming increasingly entertwined. Fresh content like blogs and social media are favored by the search engines because they tend to be fresh, so their pages often rank high in Google, Yahoo and Bing search results.

Social Media Optimization (SMO)

Social media sites like Facebook and LinkedIn have their own internal search engines where you need to be found, so your social media profiles have to be optimized for search as well as your web site. Having optimized social media profiles helps you be found in Facebook and LinkedIn, and get higher search ranking in Google, Yahoo and Bing.

Since Facebook has overtaken Google in the number of visits daily and become a rival for web traffic, Google is challenging Facebook with its own new social review function, Plus 1.

It's a world of constant change, so it's difficult to stay on top without some expert advice. For these reasons we counsel clients on what to do with social media, search engine optimization and web design to get the best results for the least investment.