People love to talk and express their opinions about anything and everything, and it's our nature to be influenced by what they're saying! This is what makes social media work.
Consistent branding on all of your public profiles makes you recognizable and keeps your look professional everywhere it appears. Having social media profiles in the right places helps you connect with people who want your services or products. And using social media is a great way to boost your search ranking, since the search engines give those web sites preference because of their freshness. Web sites sometimes get more traffic from Facebook than even Google, since Facebook has surpassed Google as the most visited web site in the U.S.
These concerns cause many business owners to shy away from using social media. The choices may seem overwhelming and without a plan, you can't really be effective. The key is to have a STRATEGY and get help from a professional to get started!
"I don't have time for social media."
Once you've worked with someone to help you establish a social media strategy and know what to do, you can actually maintain those lines of communication in about 10 minutes/day or 15 minutes 3 times/week!
"I don't use social media, so why should I use it for my business?"
If your ideal customers or clients are spending time on Facebook, for instance, you need to be engaging people there - it's that simple. Your business or nonprofit should have a presence wherever they are.
For instance, our Twitter address is twitter.com/clarityweb, nice and short and memorable. There are others out there who would love to have grabbed that name if we hadn't. Since Facebook and Twitter are international there could easily be others with the same business or organization name as you looking for a nice concise profile name. See our top 3 recommended social media sites.
Your Facebook Wall is essentially a mini-blog, and it can be embedded in your web site to keep it fresh. The options for embedding and sharing social media of all types are always changing. Learn more about Facebook here.
» If you haven't already, please 'Like' us on Facebook!
|Inquire for prices!|
|Social Media Identity|
|Advice & Consultation|
|Develop Keyword Rich Profiles and Claim Your Profile Names for Google Places, Facebook, Twitter, LinkedIn, Yelp and others that are most beneficial for your industry.|
|Links to Your Web Site|
|Custom Profile Image|
|Custom Graphic Design of Business or Nonprofit Page|
|Claim Your Facebook Page Address, as in
|Social Media Optimization (SMO)|
|Optimize your social media profiles for searches so your profiles can be found by your keywords as well as your name|
Social media and search engine optimization (SEO) are becoming increasingly entertwined. Fresh content like blogs and social media are favored by the search engines because they tend to be fresh, so their pages often rank high in Google, Yahoo and Bing search results.
Social Media Optimization (SMO)
Social media sites like Facebook and LinkedIn have their own internal search engines where you need to be found, so your social media profiles have to be optimized for search as well as your web site. Having optimized social media profiles helps you be found in Facebook and LinkedIn, and get higher search ranking in Google, Yahoo and Bing.
Since Facebook has overtaken Google in the number of visits daily and become a rival for web traffic, Google is challenging Facebook with its own new social review function, Plus 1.
It's a world of constant change, so it's difficult to stay on top without some expert advice. For these reasons we counsel clients on what to do with social media, search engine optimization and web design to get the best results for the least investment.