Search engines love Facebook and give its pages priority ranking. Often someone's Facebook Page will rank higher than their web site, expecially if they haven't done any search engine optimization (SEO).
|Example of Facebook Wall — a mini-blog|
Example of Custom Facebook Page
Other Examples of Custom Facebook Pages
Napa Sonoma Explorer's Guide
» Don't let your primary message get lost on Facebook!
» If Facebook were a country, it would be the third
largest country in the world, after China and India!
Facebook Walls and Pages have different purposes. The difference is that your Facebook Wall is a mini-blog, for staying in touch, posting snippets of information about your day or a recent find you want to recommend. If someone you don't know arrives at Facebook and sees only your Wall, they see only random recent posts and can completely miss your primary message or value statement!
Custom Facebook Pages are the equivalent of landing pages, meaning in SEO terms that they are customized for a particular call to action. A Page has an open canvas area that can be designed to match your web site, to reinforce your brand recognition, and present an overview of your products or services, to interest people in following links to your web site. You can also have a separate Facebook Page for each service you offer.
» See our Portfolio for Facebook Page examples.
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|Social Media Identity|
|Advice & Consultation|
|Develop 3 Keyword Rich Profiles and Claim
Your Profile Names (Google Places, Facebook, Yelp or any 3 that are most beneficial)
|Links to Your Web Site|
|Custom Profile Image|
|Custom Graphic Design of Business or Nonprofit Page|
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|Optimize your social media profiles for search|