eMarketer.com predicted that by 2014, blog "readership will rise to more than 150 million Americans, or 60% of the internet population in the US." That number will likely include many of your existing and potential customers.

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Business News Daily: "20% of women who use social media ... consider products promoted by... a blogger they know, while only 13% are motivated by celebrity endorsements."

Business Blogging on the Rise

Blogging is growing in popularity, especially among businesses, because the rewards can be great!

Business blog popularity

What is a Blog?

The term "blog" is a blend of the words "web log." A blog is a form of social media that can stand alone as a website or be added to a website. Bloggers enter short newsy commentary, images and links. The blog begins with the most recent comment first, so the freshest entry is always visible. No technical expertise is required beyond a little training. Access to the internet and a browser is all that's required.

 


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Benefits of a Blog

  1. Promotes your business or personal cause with your authentic voice
  2. Builds trust and nurtures relationships with customers and people who may want to become customers as they learn more about you
  3. Generates traffic to your web site through links and search engine spidering

Search Engines Favor Blogs

Google supports the self-publishing phenomenon of blogging and even has a special Blog Search technology to index blog posts. It also favors blog posts and other fresh syndicated content in its search algorithm, so having a blog is a great way to get found in searches. Google is of prime importance when talking about search ranking. Learn more about search here.

Blog Services

We do it all. If any of the options below aren't clear, call us for explanation. If you choose a Facebook blog, we can also create a custom business Facebook page!

  Types of Services
  Create your Facebook, Twitter, and LinkedIn business profiles where you can mini-blog
  Create a custom Facebook business page to accompany your Facebook blog (see Social Media)
  Create and install a custom graphic banner image for your existing blog
  Update the design style of your existing blog
  Enter periodic posts on your blog, Facebook, or Twitter pages
  Create a new hosted blog for your domain name
  Create a new blog and integrate it with your existing traditional or content management system (CMS) web site

Cost depends on the time required for your project.

» Contact us for a quote.