Look at your web site as an ad, a key selling tool, and even a silent salesperson providing information about your business or nonprofit, and you'll find that the return is far greater than the cost over time.
It's less expensive than ongoing print ads in the phone book that do little more than provide your contact information. A web site is not just a marketing piece — it's a 24x7 sales person.
If you'd like something more concrete for estimating the value of a new, smartly-designed web site, try plugging your own numbers into these calculators:
-> ROI Calculator for a Lead Generation Web Site
-> ROI Calculator for a Sales or E-Commerce Web Site
-> Detailed Web Site Design Budget Tool
-> ROI Calculator for Web Site Search Optimization (SEO)
You have to spend money to make money, and the internet provides very cheap marketing compared to other media. You can find guidelines like the one below or consult SCORE and the Small Business Administration for more advice.
In general, marketing includes naming, a logo, web site, blog, email campaigns, search engine optimization, presentations, displays and public relations. We have a team of associates who can help with all aspects of marketing your business or nonprofit!
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