Each social media site has a little different purpose, functionality and demographic. Rather than rambling on about that here, we simply recommend the sites below, with one caveat: Never establish a social media profile that you can't consistently maintain. A stale social media presence is almost worse than none at all. If you don't have time to post, tweet and connect, or you need help getting started, we can manage your social media sites for you.
Your industry will determine what social media sites are best for you to be active in. We can help you decide where to put your emphasis.
Facebook is a free mini-blog social media site. According to Facebook stats, Facebook users number over 582 million worldwide now, and over 190 million of those members are in North America. If you haven't started blogging yet, you might consider a Facebook business page for starters.
The numbers are compelling. According to Facebook's recent stats, illustrated at right by digitalsurgeons.com, 41% of Facebook members log in every day, 40% follow a brand on Facebook, and 51% of brand followers will purchase that brand.
Twitter is a free micro-blog social media site. According to Twitter's recent stats, also illustrated at right, 27% log in every day, 25% follow a brand, and a whopping 67% of brand followers will purchase the brand they follow.
LinkedIn is a business-oriented professional network site with over 80 million members. This site is great for publishing a professional profile, establishing expert status in your field, and networking — and it requires less frequent maintenance than a blog.