You may have a nice shiny new web site, but if it's not optimized for search engines, you're still likely to be overlooked on the web. If you want to be found, you need search engine optimization (SEO) and social media optimization (SMO) to bring people who are searching for someone like you to your web site.
|A tip almost everyone can use — Google Places
Top priority is having a Google Places page
so people can see that you exist locally. For best
results, your Google Places profile has to be 100%
complete and optimized for search. Hear business
owners talk about why this is so important. —>
We develop Google Places profiles for our
SEO clients, along with many other tasks, set
priorities based on their specific needs, and provide
graphic reports so they understand what's being
accomplished by their monthly SEO plan.
Keywords are the words or phrases that people are most likely to type into a search when looking for someone who does what you do. We use tools to determine which keywords are searched for most frequently for your cause or industry, so you can capitalize on the popularity of those words and get found. Sometimes the right phrases are not what you might guess!
How Google's Search Works
|Search engines rise and fall, but Google has steadily risen in popularity since its launch in 1998 and lefts its competitors in the dust.
Although the secrets of Google's algorithm are closely guarded and subject to change, its link analysis algorithm PageRank determines what sites rank above others. PageRank identifies pages that appear to be more important and places them at the top of the search results by considering 500 million variables and 2 billion terms.
If you are still reading, what you can take away from all this is that organic search results, pages that appear because of their relevance to the search terms and not advertisements, are come by honestly and depend on having quality, relevant content on your web site. This is the heart of SEO, but there are other strategies, too. We can work with you to build a search-friendly web site and improve your search ranking no matter what your industry is.
Optimizing for the Best Return
Google's market share, meaning the number of uses of Google for searches worldwide, using any device, operating system or browser, was above 85% as of December 2010 and has not changed since.*
We focus our search engine optimization (SEO) work on Google first, since chances are that 85 out of 100 people who find you through a search will use Google. We also optimize for Yahoo and Bing, the only other competitors used in the English speaking world more than 1% of the time.
If you're curious about what it takes to run an operation like this, see Google's data center video.